Inside the NYPD

The NYPD’s communications efforts in the past have been primarily geared towards reacting to the news of the day. As a result, the Department had been unable to consistently reach both its own members and the general public with its message, and had not taken advantage of the rapidly expanding world of social media. In 2015, with assistance from the Police Foundation a new unit, the Deputy Commissioner of Strategic Communications Office (DCSC) was established to produce and disseminate proactive NYPD messaging to two crucial audiences, the people of New York City and the officers of the NYPD.

Thanks to the Police Foundation,
we’ve been able to communicate the
good work the men and women of the
NYPD do for the people of New York
more effectively than ever.

William W. Andrews
Deputy Commissioner of Strategic Communications

POLICE FOUNDATION SUPPORT

NYPDNews

The Police Foundation helped to fund the creation of NYPDNews,a daily newsletter-style blog which tells NYPD stories from the,Department’s perspective.

Digital Communications Officers

Every patrol precinct and housing command now has one member dedicated to managing social media outreach and response. The Foundation has helped to make sure these officers are trained and equipped to be able to engage most effectively with the public.

Strategic Communications Fellowship

A paid fellowship program to help young people across the city to learnstrategic communications skills and apply those skills to tell the storyof their neighborhoods and make them safer.

Equipment Upgrades

The Foundation has supported a significant upgrade in
the NYPD’s video and graphics equipment capabilities,
including the construction of a working sound stage.

Community Partners

Neighborhood Policing aims to connect the people of every community with the police who serve them. Community partners are a vital link in that program. As local business, religious, and social leaders, they dedicate time acting as liaisons with the NYPD and neighborhood residents and help to craft solutions to community concerns. The Foundation is playing a major role in supporting this vital program.

RESULTS

774K Followers
503K Followers
218K Followers
2.2 Million Views

Social Media
DCSC
manages the NYPD’s various Facebook and Twitter accounts which reached an audience of more than 300 million people in 2016, while NYPDNews had over 250,000 regular followers, and decentralized social media accounts for specific units and local precincts had a total of more than 660,000 subscribers that year. All of these totals are growing in 2017. DCSC is currently training digital communications officers in all the precincts and launching Facebook accounts for each precinct to maximize communication with local neighborhoods.

Opioid Awareness Campaign
DCSC has all the capabilities of a professional advertising agency. Recently, it built an opioid awareness campaign from start to finish; researching the target audiences; developing all copy and graphic design; and mounting the campaign on MTA platforms such as subway cars and buses, as well as on the Staten Island Ferry, and on social media.